As part of the NOW Special Screening series at Tribeca 2025, The Price of Milk is a four-episode mini-series that utilizes the story of a common, everyday product to tell a much broader story about American capitalism, politics, advertising, and environmentalism. The description reads: the untold battle behind the ‘90s ‘Got Milk’ campaign leads an investigative romp from the dairy farm to the White House, diving into Americans’ love/hate relationship with milk. In our interview with director Nicholas Bruckman, he details the his most surprising findings and teases the final episode of the series.

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Follow our interviewees online:
Nicholas Bruckman Website, IMDb, and Instagram

Follow our interview host online:
Danny Jarabek Letterboxd, Instagram, X, TikTok, and Linktree

Have questions? Email info@therollingtape.com

Credits:

  • Theme music by Eugene Rocco Utley
  • Artwork by Danny Jarabek
  • Edited by Danny Jarabek

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Have questions? Email info@therollingtape.com

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Credits:

  • Theme music: Eugene Rocco Utley & Karl Vincent
  • Artwork: Danny Jarabek
  • Editor: Danny Jarabek
  • Assistant Producer: Evan Miller